Study first
Review the ideas behind the questions
Review the LinkedIn Ads video ad setup before you start. Pay attention to the file, caption, URL, permission, and reporting checks that can block a simple launch.
Build the right video ad
Video ads are a Sponsored Content format, so the setup begins with the right ad set, permissions, and video creative source.
- LinkedIn Ads video ads appear directly in the LinkedIn feed and on the LinkedIn Audience Network.
- Creating a LinkedIn Ads video ad requires the right Page permission and creative manager access or higher on the ad account.
- A Classic video ad set can use objectives such as brand awareness, website visits, engagement, video views, website conversions, or lead generation.
In Practice
Start with permissions
A correct video asset will still stall if the builder lacks the Page and ad account access needed to create the ad.
Match objective and format
Video creative does not replace objective choice. Choose the objective that fits the job before building the video ad.
Common mistakes
Assuming any user who can view reports can create video ads.
Check for the required Page permission and creative manager access or higher on the LinkedIn Ads account.
Q&A
Where can LinkedIn Ads video ads appear?
They can appear in the LinkedIn feed and on the LinkedIn Audience Network.
Can video ad creation skip the ad set?
No. LinkedIn says an ad set must be created before the video ads are created.
Prepare the file and captions
A beginner video quality check should catch file rules, caption format, thumbnails, and upload limits before the ad is sent for review.
- LinkedIn Ads video files must be MP4 and between 75 KB and 500 MB.
- Video captions must use SRT format, and the file should include only text rather than custom styling.
- An optional video thumbnail can be JPG or PNG and must be no larger than 2 MB.
In Practice
Check the upload before copy review
If the file type or size is wrong, rewriting the headline will not fix the upload problem.
Keep captions plain
A caption file should carry the words, not styling instructions. Custom formatting is not supported in the SRT file.
Common mistakes
Sending a YouTube link instead of a video file.
Upload the video directly to LinkedIn because video ads must contain a video file uploaded to LinkedIn.
Q&A
What file format should a LinkedIn Ads video asset use?
Use MP4 for a standard LinkedIn Ads video ad file.
Review links and metrics
Video ad setup also includes the destination URL and the metrics used to review video performance after launch.
- LinkedIn Ads video destination URLs must include an HTTP or HTTPS prefix and can be up to 2,000 characters.
- Video metrics are only available for video ads and can be selected as a column view or export choice.
- A LinkedIn Ads video view is two or more continuous seconds of playback while the video is at least 50 percent on screen.
In Practice
Check the URL before launch
A video asset can pass creative review while the landing URL still has a basic formatting problem. Confirm the prefix and keep the link clean.
Use the video metric view
If the report needs views, completions, or watch time, choose the video column view or export instead of a generic performance view.
Common mistakes
Calling every autoplay start a video view.
Use LinkedIn's video view definition: at least two continuous seconds with at least 50 percent of the video on screen.
Q&A
Which reporting choice shows video-specific metrics?
Select Video as the column view or report export for LinkedIn Ads video performance.