Study first
Review the ideas behind the questions
These notes help you inspect LinkedIn Ads creative and form setup before a campaign goes live. The goal is to catch missing consent, wrong document assumptions, review blockers, and policy issues early enough to fix them.
Lead forms need clear data-use setup
A Lead Gen Form is not only a lead-capture surface; it also carries privacy and routing choices.
- LinkedIn requires a privacy policy URL when creating a Lead Gen Form.
- Disclosure checkboxes can collect specific consent for extra uses described on the form.
- Hidden fields can add campaign or asset metadata to lead reports without showing those fields to members.
Document ads change the member experience
Document ad behavior affects what members can preview, unlock, and download.
- Document ads can run with brand awareness, engagement, lead generation, website visits, and website conversions objectives.
- When a Lead Gen Form gates a document ad, members must fill the form before seeing or downloading the full document.
- Lead Gen Forms are not available for single-page documents because at least one preview page is required.
Review and policy blockers delay launch
Ads, forms, senders, and linked pages can block delivery even when the campaign settings look ready.
- New ad sets and changes wait for associated ads or Lead Gen Forms to pass review.
- A rejected ad or form should be checked through the rejection reason, edit path, or appeal path.
- LinkedIn requires HTTPS when a linked site collects sensitive information.