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Review the ideas behind the questions
These notes explain how LinkedIn Ads can collect leads and measure actions after someone sees or clicks an ad.
Lead Gen Forms collect leads inside LinkedIn
Lead Gen Forms help collect lead details without sending the member to a normal website form first.
- The lead generation objective can show a Lead Gen Form when a member clicks the ad.
- Lead Gen Forms can be pre-filled with LinkedIn profile data.
- Built-in reporting can show cost per lead, form fill rate, and lead results by audience segment.
- Leads can be downloaded from Campaign Manager or passed to a CRM or marketing automation tool.
Conversion tracking needs a data source and a conversion
Website conversions need a way to send activity back to LinkedIn and a defined conversion action in Campaign Manager.
- LinkedIn conversion data sources include Conversions API, Insight Tag, Microsoft UET tag, CRM data, and CSV upload.
- For Insight Tag, Conversions API, Microsoft UET tag, and CSV conversions, the marketer creates conversions manually in Campaign Manager.
- A conversion can include the customer activity, value, conversion window, and attribution model.
- After creating a conversion, the marketer should confirm that it is active and associated with ad sets.
Audiences and lists need clean setup
Matched Audiences can help reach known contacts, companies, website visitors, or similar predicted audiences when the setup is valid.
- Contact lists are part of LinkedIn Matched Audiences.
- LinkedIn says contact list upload headers should not be changed or removed.
- A contact list needs at least 300 rows for upload and at least 300 matched member accounts to be used in an active ad set.
- The Audiences page lets marketers review status, source, match rate, audience counts, and active ad sets.