Study first
Review the ideas behind the questions
These notes help you check whether a page gives readers enough reason to trust it. Focus on authorship, cited evidence, honest wording, and clear disclosure when content has a commercial purpose.
Show why readers can trust the page
A reader should be able to understand who made the content and why the page is worth trusting.
- Add accurate authorship information when readers would expect a byline.
- Use clear sourcing, author background, or site background when those details help readers judge trust.
- Check the page for factual errors before publication, especially when the topic affects money, health, or safety decisions.
Keep claims tied to evidence
Marketing claims need support before they appear in content, ads, guides, or comparison pages.
- Objective claims need a reasonable basis before the claim runs.
- A specific number, savings claim, or performance promise needs evidence that supports that exact message.
- Implied claims matter too, so review what a reasonable reader would take from the whole page.
Make commercial influence clear
Sponsored content and AI-assisted work can still be useful, but readers need the context that affects trust.
- A sponsored article should not look like independent editorial content if a disclosure is needed to avoid misleading readers.
- AI or automation details are useful when readers would reasonably wonder how the content was made.
- Changing a date without a real content update can make a page seem fresher than it is.