Study first
Review the ideas behind the questions
These notes help you judge whether a page gives readers something useful and avoids common search-quality mistakes.
People-first content
Useful SEO content starts with a clear purpose for real users. Search visibility is more durable when the page answers a specific need with original, reliable information.
- Write for people before search engines.
- Make the main topic clear early on the page.
- Avoid thin pages that repeat what is already available elsewhere.
- Keep claims traceable to reliable experience, data, or sources.
Search result basics
Page titles and descriptions help users understand a result before they click. Google may rewrite snippets, but clear source copy gives it better signals.
- Title elements should be descriptive and specific.
- Meta descriptions should summarize the page honestly.
- Avoid stuffing keywords into titles or descriptions.
- Use headings to make the page easier to scan.
Page experience for readers
Content quality also depends on whether users can read, navigate, and understand the page without friction.
- Internal links should help users continue to useful related pages.
- Image alt text should describe meaningful images.
- Avoid intrusive layouts that distract from the main content.
- Keep content updated when facts, tools, or policies change.