Study first
Review the ideas behind the questions
Review Meta ad policy risk before creative, targeting, lead forms, and landing pages enter review.
Check claims and destinations together
Policy risk can sit in the ad, the offer, the landing page, or the path between them.
- Meta's Advertising Standards apply to ad content and related business assets.
- Unacceptable business practices can include misleading identity, false affiliations, or offers that cannot be delivered.
- Misinformation and unreliable claims should be fixed before spend or scale decisions.
Avoid personal-attribute framing
A risky ad can fail because it implies knowledge about the person seeing it, even when the product is legitimate.
- Personal-attribute risk can include health, finances, age, disability, identity, voting status, or other sensitive characteristics.
- Copy should describe the product, service, or audience interest without asserting that the viewer has a condition or status.
- Lead forms should avoid asking for private information that is not needed for the stated offer.
Review discrimination and restricted verticals early
Advanced policy review checks the targeting plan, creative framing, and offer category before launch.
- Ads must not discriminate or encourage discrimination based on protected personal characteristics.
- Health and wellness ads need special care around body image, personal conditions, and unrealistic claims.
- Policy review should happen before submission, not only after a rejection appears.