Study first
Review the ideas behind the questions
Check the account access choices that keep a Google Ads handoff workable. Focus on user roles, manager account links, temporary access, and basic security before a new client or teammate starts work.
Match user roles to the job
Google Ads access levels decide what a person can view, edit, and administer. A beginner handoff should not give every user the same role.
- When access is granted, the account owner chooses an access level for the user.
- Admin access is needed for administrative user tasks such as inviting users and changing access levels.
- Billing access can view and edit billing information without giving full campaign-edit access.
In Practice
Give the minimum useful role
A reporting viewer does not need the same role as the person managing users or payment settings.
Keep more than one admin
If an account has only one administrator, losing that person can create access risk for account and tag management.
Common mistakes
Giving every new teammate Admin access by default.
Assign the lowest access level that fits the task, and reserve Admin for people who need administrative actions.
Q&A
Which role fits a person who only needs billing work?
Billing access fits billing work because it can view and edit billing information without full campaign management.
Why avoid shared logins?
Each person should use an individual Google Account so access can be controlled and removed separately.
Use manager accounts for multi-account work
Manager accounts help agencies and teams work across several Google Ads accounts from one place, but the link still has to be accepted.
- A manager account lets a team view and manage multiple Google Ads accounts from one location.
- Linking an existing account from a manager account uses the Google Ads account customer ID.
- The invited account must accept the manager link request before the account is linked.
In Practice
Use customer ID for the link
Before an agency sends a link request, confirm the client account customer ID instead of using an account name alone.
Acceptance is part of the handoff
A sent manager request is not finished until the invited account accepts it.
Common mistakes
Assuming a manager account can manage a client account before the request is accepted.
Send the request with the customer ID and wait for the invited account to accept the link.
Q&A
What identifies the account in a manager link request?
The customer ID identifies the Google Ads account being linked.
Control temporary and risky access
Access review is part of campaign readiness. Temporary users, former teammates, and shared credentials can create avoidable risk.
- Expiring access lets the account set a date when temporary user access will end.
- Users whose access expires are removed from the Google Ads account.
- Inactive users should be removed because they can still sign in and make changes if access remains.
In Practice
Set dates for short projects
For a consultant or temporary audit, expiring access is cleaner than remembering to remove the user later.
Review unexpected activity
If unexpected ads or budget changes appear, check user access and recent account activity before making more campaign edits.
Common mistakes
Keeping former agency users in the account after the handoff ends.
Remove inactive users so they cannot continue signing in and changing the account.
Q&A
What happens after temporary access expires?
The user is removed from the account and needs a new invitation to regain access.