Study first
Prepare for GA4 Traffic Acquisition Quiz for Beginners
Use this short review before the quiz if you want to check how GA4 describes where users and sessions came from.
Traffic-source dimensions
Traffic-source dimensions describe where visitors came from and how the visit should be grouped in reports.
- Source identifies the specific origin, such as a search engine or website.
- Medium describes the type of traffic, such as organic, cpc, referral, social, or email.
- Campaign describes a marketing initiative.
- Default channel group buckets traffic into broader channels.
Reports and attribution basics
GA4 acquisition reports help marketers compare channels, campaigns, and sources. They are useful when checking how users arrive before engaging or converting.
- Traffic acquisition focuses on where new and returning visitors came from.
- Realtime is useful for quick checks, not complete campaign analysis.
- Campaign data can come from integrations or manual UTM tagging.
- Direct traffic should not be over-interpreted without checking tagging and referrals.
Manual tagging
Manual UTM tagging adds campaign details to URLs. Consistent naming keeps GA4 reports easier to read.
- utm_source identifies the source.
- utm_medium identifies the marketing medium.
- utm_campaign identifies the campaign.
- Inconsistent naming can split reporting rows.