Study first
Review the ideas behind the questions
Review the rules and operational checks behind subscriber choice. The quiz asks you to decide how opt-outs, co-branded sends, subscription lists, and transactional messages should be handled before campaigns are approved.
Know who is responsible for the send
Commercial email responsibilities can stay with the brand even when another company sends or promotes the message.
- CAN-SPAM duties can apply to the company promoted in the message and the company that sends it.
- A co-branded commercial email can designate a sender, but that sender must be identified and meet the rule's sender responsibilities.
- A marketer cannot contract away responsibility for compliance when another company handles email marketing.
Make opt-out processing operational
Suppression is a process, not just a link in the footer.
- CAN-SPAM requires opt-out mechanisms to work for at least 30 days after a send and opt-outs to be honored within 10 business days.
- Gmail subscription guidance says unsubscribe requests for subscription messages should be processed within 48 hours.
- After someone opts out of marketing email, their address should not be sold or transferred except to a service provider helping with compliance.
Keep subscription messages clear
Subscription list identity helps people and mailbox providers understand what a mailing list represents.
- Subscription messages need correctly implemented one-click unsubscribe with no extra user action.
- Gmail guidance says subscription and non-subscription messages should come from different email addresses.
- Subscription lists should be identifiable through a human-readable List-ID header or a unique From address for different subscriptions.