Study first
Review the ideas behind the questions
Check the small style choices that make a page easier to trust and scan. This review focuses on titles, terms, dates, links, and image notes before you answer the quiz.
Headlines set the promise
A headline or section title should tell readers what they will get. It should include useful context without making the page sound bigger than it is.
- Headlines should stand on their own and include key context.
- A headline should attract interest without misleading or overpromising.
- Article titles and later headings should follow a clear heading order.
In Practice
Check the promise first
If a headline promises a complete benchmark report but the page only has a short checklist, fix the promise before polishing the wording.
Use headings for structure
Large bold text is not enough if it does not mark a real section. Use heading levels to show the page structure.
Common mistakes
Choosing a dramatic headline because it may get more clicks.
Keep the headline tied to what the page actually delivers.
Q&A
What should a headline do before it sounds clever?
It should clearly describe the page and include the context readers need.
When should a heading use a question mark?
Use end punctuation for a header when the header itself asks a question.
Style rules reduce confusion
Small rules for acronyms, dates, symbols, and word choice help different editors sound consistent. They also reduce the chance that readers misread a basic detail.
- Spell out an unfamiliar acronym the first time it appears.
- Use expanded dates when a numeric date could be read in more than one way.
- Use plain words instead of vague formal words when short words carry the meaning.
In Practice
Define unfamiliar shorthand
If a buyer guide starts with CAC, spell out customer acquisition cost first unless the audience clearly already knows it.
Write dates for humans
A launch note with 09/10/2026 can confuse global readers. Write the month name so the date is clear.
Common mistakes
Keeping a formal word because it sounds more professional.
Choose the short plain word when it keeps the same meaning.
Q&A
How should a style review treat a term readers may not know?
Define it in plain language the first time or choose a clearer word.
Images need review notes too
Images are content, so they need the same care as words. Before publishing, check whether the image can be used, whether readers get the meaning, and whether source information is present.
- A team must have permission or a license before using an image.
- Images need concise descriptive alt text or a visible caption.
- Stock images need source information for attribution.
In Practice
Check rights early
Do not wait until final review to ask where a stock photo came from. Source and license details belong in the review notes.
Avoid text trapped in images
If the image mainly repeats important copy, move the text into real page content instead.
Common mistakes
Approving a stock image because it looks generic.
Still capture source information and permission details before the page goes live.
Q&A
What should image quality check besides whether the image looks good?
Check permission, source information, and whether alt text or a caption explains the image.