Study first
Review the ideas behind the questions
These notes prepare you to tag content-promotion links and read the first reports without mixing up campaign, session, page, and privacy concepts. Keep the setup simple, consistent, and safe for readers.
Name campaign links consistently
UTM parameters help Analytics connect promoted links to campaign reporting when the values are planned before links go live.
- Use source, medium, and campaign values together for promoted content links.
- Keep campaign names consistent because different spelling or capitalization can split one effort into multiple rows.
- Use content values when two links or creatives in the same message need separate readouts.
Choose the report that matches the question
Acquisition and page reports answer different beginner content questions.
- Traffic acquisition is session scoped and helps review visits from promoted links.
- User acquisition is user scoped and helps review how new users first found the site or app.
- Pages and screens shows the pages users visited, while a Landing page report is the better fit for first-entry pages.
Keep tracking links privacy safe
Campaign tracking should identify the promotion, not expose personal details in the URL.
- Do not put email addresses, phone numbers, or similar personal identifiers into campaign parameters.
- Remember that Analytics can collect page URLs and URL parameters during measurement.
- Check test links before launch so campaign values are useful without sending personal information.