Study first
Review the ideas behind the questions
Check AI-assisted marketing assets for access before they go live. Focus on whether images, captions, transcripts, and video plans give people the same useful information in a format they can use.
Match Image Text To The Image's Job
Alt text is not a generic visual caption. It should match what the image means or does in that asset.
- Informative images need text alternatives that convey the essential information shown by the image.
- Decorative images should be skipped by assistive technology rather than described as meaningful content.
- A functional image used as a button or link needs alternative text that describes the action or destination.
In Practice
Context Beats Description
An AI visual description can miss the marketing reason the image is there. Review the surrounding copy before approving it.
Text In Images Needs Care
If an image contains important words, the safer review is to make the text real page text where possible, or include the words in the alternative text.
Common mistakes
Accepting AI alt text because it describes colors and objects in the image.
Check whether the alt text gives the same useful information or function the image provides in context.
Q&A
Should every AI-generated image get a long visual description?
No. The text alternative should fit the image purpose; decorative images may need to be skipped instead.
What should alt text for an image button describe?
Describe the button's function or destination, not just the icon shape.
Do Not Let Auto Captions Be The Final Check
AI-generated captions and transcripts can be a starting point, but people still need equivalent access to speech, sound, and visual information.
- Captions for prerecorded video with audio should be synchronized with the audio and include dialogue and important sounds.
- Automatically generated captions can help as a starting point but do not meet the minimum standard for prerecorded media.
- Transcripts should be available in the same place as the original content and in an accessible format.
In Practice
Plan Media Access Early
If video access is left until upload day, captions, transcripts, and descriptions are more likely to be rushed or missing.
Review Speaker And Sound Cues
Caption checks should cover more than words. Speaker changes and meaningful sounds may affect whether the viewer can follow the asset.
Common mistakes
Publishing a product video with untouched auto captions because the speech recognition looks close.
Review and correct the captions so timing, dialogue, sound cues, and speaker context provide equivalent access.
Q&A
Are auto captions enough for a prerecorded campaign video?
No. Treat them as a starting point and review them before publishing.
Where should a transcript live?
People should be able to access it in the same place as the original content, in an accessible format.
Review The Asset After AI Drafting
AI can draft captions, alt text, and summaries quickly, but the final check should still compare the asset against the access need.
- Alt text should not repeat information that is already provided in the surrounding text.
- Captions should use appropriate spelling, grammar, punctuation, and timing.
- A transcript for video content should include the visual information needed for understanding.
In Practice
Compare Against The Page
If the page already states the message, AI alt text may need to focus only on what the image adds.
Captions Need Editing
Caption checks should cover words, timing, speaker context, and important sounds before the asset goes live.
Common mistakes
Approving AI accessibility text without comparing it to the finished asset.
Review the final page, image, audio, or video context so the access support matches the actual content.
Q&A
Why review AI accessibility copy after the final asset is ready?
Because the right text depends on the finished image, page copy, audio, video, and user task.